How I work

I work with small and established businesses Australia-wide to create their marketing copy.

If you haven’t worked with a copywriter before, here’s an outline of my process.


Step 1: Get in touch

We start with a 15 minute discovery call to find out more about your project.


Step 2: Proposal

I’ll create a proposal outlining the details of your project and costs, along with my terms and conditions.

After you’ve signed the proposal and returned it to me, I’ll send you an invoice for a 50% payment of the project fee. If the job is less than $500, payment is required upfront. This is standard practice with copywriters.


Step 3: Client brief

Once the first payment is paid, I’ll send you a client brief to learn more about you and your business. Take your time going through it and provide the most detailed answers you can.


Step 4:  Consultation

We’ll organise a time for a consultation to go through the client brief.


Step 5: Writing

I’ll write a skeleton draft of the copy, which is one page of copy for approval of tone and direction. Once this is approved, I’ll write a first draft which will be delivered by a mutually agreed timeframe.

You’ll review the first draft and let me know if you want any changes – two rounds of reviews are included. Additional rounds will be charged extra.

I’ll email you the second draft of the copy and you sign off on the work. I’ll also send the invoice for the final 50% of the fee.


Step 6: Copyright

Once you’ve paid the final invoice, you will own copyright for the work. Until the final payment has been received, copyright belongs to Words By Susan.


Step 7: Testimonial

Hurrah! We’ve reached the end. I’ll ask you for a testimonial I can use on my website.


Ready to get started?


I’m Susan Smyth, a Perth based copywriter.

I write clear, concise, customer-friendly copy for businesses Australia-wide. I also improve your website’s usability and increase your online visibility.

Need help? Get in touch.