How I work

I work with small businesses Australia-wide to create your marketing copy.

If you haven’t worked with a copywriter before, here’s an outline of my process.


Step 1: Get in touch

We start with a 15 minute discovery call to find out more about your project.


Step 2: Proposal

I’ll create a proposal outlining the details of your project and costs, along with my terms and conditions.

After you’ve signed and returned the proposal, I’ll send you an invoice for 50% payment of the project fee. This is standard practice with copywriters. If the job is less than $500, payment is required upfront.


Step 3: Client brief

Once you’ve made the first payment, I’ll send you a client brief to learn more about you and your business. Take your time going through it and provide the most detailed answers you can.


Step 4:  Consultation

We’ll organise a time for a consultation to go through the client brief.


Step 5: Writing

I’ll write a skeleton draft of the copy, which is one page of copy for approval of tone and direction. Once you approve this, I’ll write a first draft to be delivered by a mutually agreed timeframe.

You’ll review the first draft and let me know if you want any changes – two rounds of reviews are included. Additional rounds will be charged an hourly rate.

I’ll email you the second draft and you sign off on the work. I’ll also send the invoice for the final 50% of the fee.


Step 6: Copyright

Once you’ve paid the final invoice, you will own copyright for the work. Until I have received the final payment, copyright belongs to Words By Susan.


Step 7: Testimonial

Now we’ve finished. And I’ll ask you for a testimonial I can use on my website.

Are you ready to get started?


I’m Susan Smyth, a Perth based copywriter.

I write clear, concise, customer-friendly copy for businesses Australia-wide. I also improve your website’s usability and increase your online visibility.

Need help? Get in touch.